Grassroots advocacy separates itself from direct lobbying through the act of asking the general public to contact legislators and government officials concerning important issues. Companies, associations and citizens are increasingly partaking in grassroots lobbying as an attempt to influence a change in legislation. Grassroots advocacy often focuses on the issues concerning a specific community and can consist of meetings legislators and their staff, letter writing campaigns, and phone calls to federal and local offices.
The Society of Nuclear Medicine and Molecular Imaging has a strong belief in the effectiveness of grassroots advocacy. For example, SNMMI's Technologist Advocacy Group (TAG Team) consists of dedicated members in each state who are involved at the local and federal level. Their duties are to identify changes in state laws/regulations concerning the practice of nuclear medicine, address any concerns or questions submitted by SNMMI-TS members from their state, and keep aware of all other news or policy changes that might affect SNMMI’s technologists.